One part that I really struggled with was deciding whether or not social media was an opportunity or a threat. I am very bearish on Google+ and no not expect Google to ever gain a market share in social media. However, the opportunity is techincally there. The reason I considered it may be a threat is that companies like Facebook are taking online advertising dollars away from Google. I could be swayed either way on this and hope my group members can provide some input.
I would consider social media as an opportunity, even though Google+ is kind of floundering at the moment social networks are a fickle beast and Facebook has been taking a veritable BEATING lately due to its IPO, so I would imagine that Google+ could grow downstream and be additional revenue, as the social network advertisement does not necessarily cannibalize the advertisements that Google can add to is searches, etc.
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